How we use and store your data

Key Details

This privacy policy describes how Belmont Farm protects and makes use of the information you give the company either when you visit or complete a document online or if you complete a document in hand.


We gather and use certain information about individuals in order to complete season ticket applications, birthday party requests, parking permits and other business needs. We also collect information to better understand how visitors use our website. We comply with new GDPR regulations.

What data we gather

We may collect the following information:

Personal data:

–          Full name

–          Address

–          Date of Birth

–          Telephone number / mobile number

–          Email address

–          Physical or mental health

How do we collect this data?

We collect the data from forms you complete either online or in person. Predominately, our forms are used for season tickets, bookings online (group, birthday party). We also collect data from you when you agree and consent to our newsletter sign up. We also collect data via our analytics pages on our website using cookies.

If you believe any of the data we hold about you may be incorrect then please contact us at your earliest convenience so that we can update our records.

How do we use this data?

We use this data to ensure that we have up to date records on our customers so that we can share news, stories, and offers and promote the business. We will also use this data to improve our services.

Specifically, we also use this data to contact you in response to a specific enquiry, for example a birthday party request or to send you promotional emails about products, services, offers and other things we think might be relevant to you. We may also contact you from time to time via email for market research.

Cookies on our website and how we use them

What is a cookie?

A cookie is a small file placed on your computer’s hard drive. It enables our website to identify your computer as you view our different pages on our website.

Cookies allow websites and applications to store your preferences in order to present content, options or functions that are specific to you. They also enable us to see information like how many people use the website and what pages they tend to visit.

We may use cookies to:

Analyse our web traffic using an analytics package.

Test content on our website

To recognise when you return to our website.

Cookies do not provide us with access to your computer or any information about you, other than that which you choose to share with us.

You can turn the cookies setting off. You can do this via your web browser. It may affect how our website will function. You may not be able to see all the pages and services we offer.

Why is it being collected?

We collect this data to understand our customers, send promotional materials / emails to you about services we think you might be interested in and promote news about the centre.

Season ticket applications are used so that we have a copy of your details and proof of your ticket in case you forget or lose your season ticket. We will have to continue collecting this data in this way. However, if you do not wish to be contacted via promotional emails then you can opt-out and your data will be stored securely.

Controlling your information

When you complete a form either online or in person you will see a number of tick boxes which allow you to opt-in or refuse for us to use your data. On all communications you will see the following:

Would you like to receive news, regular updates, offers, promotions through the season and information about events at Belmont Farm (Tick box)

If so that’s great news! Please let us know how you would like to be contacted:

Email (Tick box)

Telephone (Tick box)

Post (Tick box)

We will never lease, distribute or sell your personal information to third parties.

If you change your mind at any point and wish not to be contacted for marketing purposes then you can contact us at, or write to us at Belmont Farm, The Ridgeway, Mill Hill, London, NW7 1QT.

Any data we hold about you is stored and processed under the new GDPR regulations.

Secure handling and storage of your data:

We will always handle your data securely, not allowing just anyone to access it.

We will never lease, distribute or sell your personal information to any third parties.

We have strong physical and electronic safeguards and no personal data is taken off site.


If you have any further questions then please do not hesitate to get in touch with us via the "contact us" page.